At the same time, the indispensable copywriting in the poster has also become the finishing touch. "Drinking soup with a big mouth", "Crossing the river to confess", "Tightening the waist to surf", the young people's unbridled, humorous and romantic personality is fully released in it , The moderate incorporation of localized dialects not only enhances the interest of life, but also evokes the local memories of Wuhan people all over the country.
3. Ubras: Feel the cool summer breeze
Out of the warm atmosphere, r" to provide female users with a coolness in the hot summer.
The short film focuses on the topic of "how to spend the Country Email List summer comfortably", using wind as a medium, and gives five methods of "breathing", "breathing", "expecting to sweat", "more sun exposure" and "slightly cool" , from different sides to highlight the multiple selling points of products that are not stuffy in summer, cool fabrics, and high sun protection.and includes a sense of belonging, happiness, warmth, elements such as relaxation , which in turn affect people’s inner activities and feelings.”
Simply put, it is the right atmosphere that makes people feel physically and mentally relaxed.
Here, the wind is given an implicit meaning, that is, the comfort brought by the Ubras Xiaoliangfeng series products to consumers. The brand compares the two, and uses the invisible to describe the tangible, so that the products can breathe under the foreshadowing of the scene. It also enables users to have a further concrete understanding of the product experience.
Different from the fast-paced and fragmented shots that are popular today, this short film presents a low-saturation tone as a whole, and uses simple and delicate shot transitions and slight murmurs to create a quiet and relaxing atmosphere. The cool breeze" blew away the summer heat.
4. Lexus / Keleuran: Experience an immersive "slow life"
In addition, under the special background of the epidemic, slow live broadcasting has also become an effective outlet for the public to spend time and release pressure. This summer, Lexus and Ke Youran both launched slow live broadcast activities. One went to the beach, listened to the surging waves, and quietly enjoyed the sunset and sunset; the other went into the mountains, listened to the fireflies, and experienced the natural summer night.